Mass Connections to Host In-Store Events for Winn-Dixie

JACKSONVILLE, Fla. — Winn-Dixie Stores has forged an events marketing partnership with Mass Connections that’s set to begin Saturday. MC will promote products through 30,000 in-store events annually, using point-of-sale materials and buzz marketing. “After much due diligence, we selected MC as our in-store event provider because their program offers more capabilities and expertise than any company — nationally, locally and even internally,” said Dave Henry, senior vice president of marketing for Winn-Dixie, in a statement. “The MC labor model is sustainable, secure and attracts the highest-quality employees, who are continually background-checked and performance-monitored.”