Media Transformation Impacting Retailers

Fast-changing media trends from digital coupons to social networking will increasingly transform how retailers communicate with consumers, said Todd Hale, senior vice president, Consumer and Shopper Insights, The Nielsen Co. On one level, this dynamic means a decline in traditional feature ads and paper coupons, he observed. But it also means a growth in PDA applications and the increasing

DALLAS — Fast-changing media trends — from digital coupons to social networking — will increasingly transform how retailers communicate with consumers, said Todd Hale, senior vice president, Consumer and Shopper Insights, The Nielsen Co.

On one level, this dynamic means a decline in traditional feature ads and paper coupons, he observed. But it also means a growth in PDA applications and the increasing sophistication of how trading partners use media, he said.

Hale made

Register to view the full article

test - Advanced Registered User

Already a member? .