Meijer builds connections with Millennials: Symancyk

Meijer builds connections with Millennials: Symancyk

Meijer has been able to connect with Millennial consumers because much of its culture meshes well with these younger shoppers, JK Symancyk, the retailer’s president, said in a presentation Thursday.

The 218-store retailer was founded during the Great Depression as a local operator, and that ongoing focus has come full circle with this generation, he said during a session at The Global Summit 2015, presented by The Consumer Goods Forum in New York.

“Local connections is

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