The Millennial Shopper: Mind the Gap

Millennial shoppers, their massive spending power and distinct personal tastes have motivated countless marketing schemes and business models. Here are some the ways retailers and CPG companies are catering to this up and coming group.

Kroger, Tesco Generate a Buzz

By Michael Garry

BOSTON — Millennials looking for information about products are more likely to consult peers than rely on experts, say researchers.

Two major retailers — Cincinnati-based Kroger and U.K.-based Tesco — have been able to leverage this propensity of Millennials to fo

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