Mobile app moves Canadian retailer closer to personalized offers

Mobile app moves Canadian retailer closer to personalized offers

Calgary Co-operative, a 24-store operator in Alberta, is moving one step closer to being able to offer more customized offers for shoppers through the use of a circular-distribution app for mobile devices.

Flipp, the mobile app from digital marketing services company Wishabi, Toronto, gives the retailer the opportunity to segment its digital sales circulars based on geography and more, said Lisa Gorchinski, marketing director at Calgary Co-op, which operates a group of diversified

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