Multiple PL Lines Strengthen Customer Connection

CHICAGO Having multiple private-label tiers not only expands overall private-label sales, it also strengthens a retailer's connection with its most valued customers, according to a new study. Conducted by private-label sales and marketing firm Daymon Worldwide, Stamford, Conn., and Catalina Marketing, St. Petersburg, Fla., the study analyzed the 2006 vs. 2005 purchasing behavior of 110 million households,

CHICAGO — Having multiple private-label tiers not only expands overall private-label sales, it also strengthens a retailer's connection with its most valued customers, according to a new study.

Conducted by private-label sales and marketing firm Daymon Worldwide, Stamford, Conn., and Catalina Marketing, St. Petersburg, Fla., the study analyzed the 2006 vs. 2005 purchasing behavior of 110 million households, based on loyalty card data from nearly 3,800 grocery stores offering at

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