Multiple PL Lines Strengthen Customer Connection

CHICAGO Having multiple private-label tiers not only expands overall private-label sales, it also strengthens a retailer's connection with its most valued customers, according to a new study. Conducted by private-label sales and marketing firm Daymon Worldwide, Stamford, Conn., and Catalina Marketing, St. Petersburg, Fla., the study analyzed the 2006 vs. 2005 purchasing behavior of 110 million households,

CHICAGO — Having multiple private-label tiers not only expands overall private-label sales, it also strengthens a retailer's connection with its most valued customers, according to a new study.

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