National Brands Tap Consumer Preferences

ST. LOUIS — Budweiser is the latest brand to put its products to a consumer vote.

“Project 12” began in early spring when Budweiser’s 12 brewmasters were asked to write a unique beer recipe. Six of the recipes were selected to be brewed in small batches.

Now, after a summer-long sampling effort involving feedback from thousands of consumers at dozens of events, Budweiser has decided which three beers will be available in a limited-edition sampler

Register to view the full article

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.