National Brands Tap Consumer Preferences

ST. LOUIS — Budweiser is the latest brand to put its products to a consumer vote.

“Project 12” began in early spring when Budweiser’s 12 brewmasters were asked to write a unique beer recipe. Six of the recipes were selected to be brewed in small batches.

Now, after a summer-long sampling effort involving feedback from thousands of consumers at dozens of events, Budweiser has decided which three beers will be available in a limited-edition sampler

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