Natural Grocers by Vitamin Cottage said Tuesday that it has redesigned its monthly online circular to provide customers with a content-focused, digitally-driven experience that will reinforce its leadership in consumer health and nutrition.
The new good4u Health Hotline Magazine will also be available in an expanded 28-page glossy print version that is being distributed to consumers via direct mail and in-store, with circulation expected to exceed 750,000 by year’s end.
In addition, the company said it has revamped the editorial content and voice so as to better establish the retailer as “America’s Health Education Experts.”
The circular is among the major marketing initiatives for the Lakewood, Colo.-based natural foods retailer which is seeking to drive more store traffic and new customers amid heavy competition from specialty and conventional retailers, officials said.
“The Health Hotline has been a staple of our brand for years, so this new digital design allows us to connect with our customers even more by giving them an experience they don’t usually get from a traditional grocery store,” Kemper Isely, Natural Grocers’ co-president, said in a statement. “The new good4u Health Hotline Magazine helps us reach our customers wherever they are, so they can easily get the nutrition education they need along with great deals that make shopping with us even more affordable.”
The debut issue launched this month and includes articles on food nutrition, recipes, a column from noted nutrition writer Jack Challum, along with monthly specials.
The digital version makes it easy for shoppers to share articles and is available in a flipbook design making it readable on any device.
Natural Grocers operates 132 stores in 19 states.