NCH: Coupon Distribution Down, Redemption Up

LIVONIA, Mich. — Last year, 305 billion CPG coupons were distributed in the U.S., representing an 8.1% drop from 2010, according to the 2012 Coupon Facts Report issued by NCH Marketing Services, a Valassis company.

The decline was entirely attributed to the grocery segment which distributed 13.1% fewer coupons, as health and beauty care coupon distribution held steady. Despite the drop in overall coupons, redemption increased with $4.6 billion saved.

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