The New Consumer: Hy-Vee speaks Millennial

The New Consumer: Hy-Vee speaks Millennial

The Millennials have arrived, and Hy-Vee heard them coming a long time ago

West Des Moines, Iowa-based Hy-Vee has been honing its marketing acumen on digital platforms — the traditional media of the Millennial generation — for several years.

Hy-Vee has long been studying these consumers’ social media conversations and learning how to speak their language.

Hy-Vee shoppers have been using t<div class=

Register to view the full article

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.