IdeaXchange
The New Consumer: Millennials seek easy savings

The New Consumer: Millennials seek easy savings

This is part of a series of IdeaXchanges and other SN articles describing the Millennial Revolution's impact on the food distribution industry.  Craig Rosenblum co-authored this article with John Ross (right), Inmar’s president, promotion network, who has 20+ years of retail, data science and marketing experience.

Millennials now make up more than one-quarter of the nation’s population and outnumber Baby Boomers by more than 10%. It’s a historical change with tremendous implications for retailers, category managers and brand managers — demanding they deepen their understanding of Millennials and this consumer segment’s unique shopping and saving behavior.

Millennials are lead adopters of digital coupons but seek convenient savings.

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