Peapod Drives Mobile Use

SKOKIE, Ill. — Peapod’s recent mobile ad campaign aimed at commuters caused a big spike in the use of the retailer’s shopping app.

Over the past year, the online grocer saw a 50% increase in orders involving a smartphone or other mobile device. About 30% of all visits to involve a mobile device.

The growth was driven in part by a 12-week campaign that began last October and combined advertising with mobile technology and mass transit. W

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