Peapod Joins Targeted-Ad Network

SKOKIE, Ill. – Online grocer Peapod, a division of Ahold USA, has joined the Branded Audience Networks of Boston-based OwnerIQ, which enables advertisers to target advertising based on the products and brands that consumers either currently own or are considering.

The Branded Audience Networks, which includes online retailers, will uses the browsing behavior of Peapod customers in 22 markets nation

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