Price Chopper Tries Out Vine

SCHENECTADY, N.Y. — Though the Vine video app launched just a few weeks ago, Price Chopper has already started posting short videos of everyday happenings in its stores.

“This was just another avenue of which we thought we should at least explore,” said Heidi Reale, director of marketing and consumer insights, whose department handles all of the retailer’s social media channels.

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