Produce First! Initiative Attracts More Retailers

Produce for Better Health Foundation and the Culinary Institute of America are collaborating to promote fruits and vegetables on restaurant and foodservice menus through the Produce First! American Menu Initiative. Supermarket representative attendance at the event is increasing, according to Jill Le Brasseur, spokeswoman for the Produce for Better Health Foundation. The number of

WILMINGTON, Del. — Produce for Better Health Foundation and the Culinary Institute of America are collaborating to promote fruits and vegetables on restaurant and foodservice menus through the Produce First! American Menu Initiative.

Supermarket representative attendance at the event is increasing, according to Jill Le Brasseur, spokeswoman for the Produce for Better Health Foundation.

“The number of supermarket executives attending the event [has been] increasing becau

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