PAPER TOWEL PAGES
DALLAS — Kimberly-Clark has partnered with the magazines Every Day With Rachael Ray and Reader's Digest to give their June and July readers something very useful: a full-page sheet of Viva-brand paper towels. The print ad includes a six-page advertising insert, which sandwiches a sheet of Viva paper towels. A $1 coupon is incorporated into the last page of the insert to spur trial. The promotion is targeted to consumers who enjoy cooking and home entertaining.