DE-SKUNK, NATURALLY
GUELPH, Ontario — Hot weather unleashes a wide array of stenches that pets love to roll in. This summer, NuHemp Organic Botanicals here launched Omega Zapp Skunk Odor Conditioning Shampoo. Omega Zapp features human-grade-certified organic ingredients, essential oils and nutritious hemp seed oil, and is offered for $9.99 a bottle, the company said. To support the launch, the company is running ads in consumer pet publications including Animal Wellness, Dogs, Dogs, Dogs and Modern Dog, in addition to a publicity campaign that will take the company to the Dogstock music festival and Akita adoption benefit in Melvern, Kan.
CAT NAPS
CENTURY CITY, Calif. — Consumers will stay awake for “Garfield: Dreams and Schemes,” on DVD Sept. 4 from Fox Home Entertainment. Even in slumber, Garfield dreams up adventures. The DVD features 15 cartoons from the “Garfield & Friends” television series, handpicked by Garfield creator Jim Davis. Garfield lovers can get the DVD with a collectible Ty Inc. Pooky beanie mini-plush that is exclusive to the DVD for $14.98. It is also available without the plush for the same price. Prebook is Aug. 8. The DVD will be supported by a marketing campaign that includes grass-roots and online outreach. A publicity program is also in place.
DOG DAYS
NEW YORK — Classic Media is launching an expanded licensing, merchandising and marketing campaign for its classic Underdog character. New Underdog products including toys, video games and pet accessories will begin to roll out to retail this summer, the company said. The product expansion is timed to match the premiere of the Disney, Burbank, Calif., “Underdog” feature film this month and the release of “The Ultimate Underdog Collection Vols. 1-3,” on July 24 from Genius Products, Santa Monica, Calif. The DVD release will be supported by in-store programs, and a national print and online advertising campaign. A classic Underdog website is also scheduled to launch this month.
