Promotional data builds effectiveness for Associated

Tomato paste belongs in weekly ads, but sour cream sells itself. And when frozen pizza goes on sale, it doesn't appear to matter whether the ad appears on page 1 of the circular, or page 8.

Brian Duff
Brian Duff

These are among

Register to view the full article

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.