Publix Gives Away Free Store Brands

LAKELAND, Fla. — Publix Super Markets is giving out free private-label versions of national-brand items so that shoppers can compare which they prefer.

“We’re so confident about our Publix brand that we’ll give it to you free so you can compare it to the national brand,” Publix writes in promotional materials. “We think you’ll prefer Publix.”

Free private-label products are given t

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