Purex Engages Shoppers At Shelf

Purex Engages Shoppers At Shelf

BENTONVILLE, Ark. — Mini LCD screens are making their debut in the laundry aisles of more than 3,000 Wal-Mart stores today, SN has learned. The 3-inch, high-resolution televisions are airing a 60-second commercial for Purex Complete Crystals a new fabric softener that requires explanation since it takes the form of crystals instead of liquid or dryer sheet, and can be added at the beginning of the wash

BENTONVILLE, Ark. — Mini LCD screens are making their debut in the laundry aisles of more than 3,000 Wal-Mart stores today, SN has learned.

The 3½-inch, high-resolution televisions are airing a 60-second commercial for Purex Complete Crystals — a new fabric softener that requires explanation since it takes the form of crystals instead of liquid or dryer sheet, and can be added at the beginning of t

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