Something Extra cards allow Raleys customers to earn points toward quarterly vouchers
Something Extra cards allow Raley’s customers to earn points toward quarterly vouchers.

Raley’s Launches Loyalty Card

“Something Extra has been more than three years in the making and was specially designed to improve the shopping experience of our most loyal customers.” — Mike Teel, president and CEO, Raley’s

WEST SACRAMENTO, Calif. — Raley’s here said last week it has launched a new loyalty-card program called “Something Extra” through a new partnership with DunnhumbyUSA.

DunnhumbyUSA, which is a joint venture between Cincinnati-based Kroger Co. and London-based Dunnhumby, has worked with Kroger on its marketing and customer loyalty programs since

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