Raley's Ramps Up Messages

Raley's in West Sacramento, Calif., and its two sister companies in Northern California Bel Air and Nob Hill Markets introduced a new program last week called Your Ticket to Savings, designed to communicate to customers the kinds of real values it offers, Bill Coyne, president and chief executive officer, told SN. The program consists of different-colored tags, or tickets, that extend off the shelving

WEST SACRAMENTO, Calif. — Raley's here and its two sister companies in Northern California — Bel Air and Nob Hill Markets — introduced a new program last week called “Your Ticket to Savings,” designed to communicate to customers the kinds of “real values” it offers, Bill Coyne, president and chief executive officer, told SN.

The program consists of different-colored tags, or tickets, that extend off the shelving across the stores to communicate a variety of values: red f

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