Reading 'Tween the Labels

Earlier this year, the U.S. Food and Drug Administration, in partnership with the Cartoon Network, launched an educational nutrition campaign geared toward teaching “tweens,” ages 9 to 13, how to read the nutrition facts on food labels.

Earlier this year, the U.S. Food and Drug Administration, in partnership with the Cartoon Network, launched an educational nutrition campaign geared toward teaching “tweens,” ages 9 to 13, how to read the nutrition facts on food labels.

“We decided to target tweens, since they're in their formative food choice years and cognitively able to understand the label,” said Marjorie Davidson, a team leader in the FDA's Office of Food Defense, Communication and Emergency Response. “They can a

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