Recession Spurs Coupon Mania

In this jittery economy, coupons for health and wellness are particularly valuable right now. Consumers don't want to leave their preferred brands, said Brian Ross, general manager at Precima, a Toronto-based firm specializing in consumer insights. Shoppers have been able to take advantage of significantly deeper discounts because small and large companies alike are dropping coupons offering markdowns

In this jittery economy, coupons for health and wellness are particularly valuable right now.

“Consumers don't want to leave their preferred brands,” said Brian Ross, general manager at Precima, a Toronto-based firm specializing in consumer insights.

Shoppers have been able to take advantage of significantly deeper discounts because small and large companies alike are dropping coupons offering markdowns on single units, instead of multiples, and they're spreading the allowance

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