Regional Chains Use Local Orientation to Their Advantage

Two thriving regional chains Weis Markets and K-VA-T Food Stores say they built competitive advantages on their localized positions. In a presentation delivered at the Grocery Manufacturers Association/Food Products Association Executive Conference last month, Steve Smith, president and chief executive officer of K-VA-T, Abingdon, Va., told attendees that living and playing

WHITE SULPHUR SPRINGS, W.Va. — Two thriving regional chains — Weis Markets and K-VA-T Food Stores — say they built competitive advantages on their localized positions.

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