Report: Digital coupons key at Walmart

Walmart’s digital coupon events on its website soared in the double digits last year versus 2013, according to Marx, a Kantar Media solution.

The retailer had an 18% increase in digital coupon events on Meanwhile, the retailer’s FSI pages increased 16%.

“Digital coupons distributed on a retailer’s website provide relevant incentives to shoppers who are likely planning a trip to that retailer,” Dan Kitr

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