Report: Digital coupons key at Walmart

Walmart’s digital coupon events on its website soared in the double digits last year versus 2013, according to Marx, a Kantar Media solution.

The retailer had an 18% increase in digital coupon events on Walmart.com. Meanwhile, the retailer’s FSI pages increased 16%.

“Digital coupons distributed on a retailer’s website provide relevant incentives to shoppers who are likely planning a trip to that retailer,” Dan Kitr

Register to view the full article

TAGS: News Walmart
Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish