Retail Group Rebrands Itself

DENVER — The trade association representing retail sales, marketing and support companies has a new name and vision.

World Alliance for Retail Excellence & Standards is the new name for what was formerly known as the National Association for Retail Marketing Services, a 17-year-old non-profit.

The name change reflects the organization’s expanding international footprint. It already has a presence in about one dozen countries, and is positioned

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