Retailers Embrace Coupon Program

SCARBOROUGH, Maine Hannaford Bros. is the latest retailer to join a new paperless coupon service that allows shoppers to register at savingstar.com, choose various e-coupons and load them to their loyalty cards. When members buy the eligible item, the value of the coupon is automatically added to their SavingStar accounts (the grocery bill stays the same). Once savings reach $5, users can direct the

SCARBOROUGH, MaineHannaford Bros. is the latest retailer to join a new paperless coupon service that allows shoppers to register at savingstar.com, choose various e-coupons and load them to their loyalty cards.

When members buy the eligible item, the value of the coupon is automatically added to their SavingStar accounts (the grocery bill stays the

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