Retailers Rethink Ad Strategies

THE UNUSUAL ECONOMIC ENVIRONMENT of the past year has made some retailers take a new approach to their pricing and promotional strategies, Jon Hauptman, a partner with consulting firm Willard Bishop, Barrington, Ill., told SN. Rather than simply repeating the same promotions in the same time slots year after year, many retailers have begun coming up with new ideas to increase sales volume, he explained.

THE UNUSUAL ECONOMIC ENVIRONMENT of the past year has made some retailers take a new approach to their pricing and promotional strategies, Jon Hauptman, a partner with consulting firm Willard Bishop, Barrington, Ill., told SN.

Rather than simply repeating the same promotions in the same time slots year after year, many retailers have begun coming up with new ideas to increase sales volume, he explained.

“We are finding that retailers are much more critically analyzing t

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