Price Chopperrsquos Pinterest page includes a number of favorite recipes

Price Chopper’s Pinterest page includes a number of favorite recipes.

Retailers Using Pinterest as Promotional Tool

WEST DES MOINES, Iowa — Retailers have a new target market: pinners.

These are the growing number of people who use Pinterest, an online pinboard that allows users to organize and share images with others.

The social network has become a leading social media website, particularly with women.  Pinterest.com made ComScore’s Top 50 chart (placing #50) of online properties for the first time with 25.3 million visitors in September 2012.

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