Roundy’s Partners With Valassis on In-Store Marketing

MILWAUKEE — Roundy's here announced a partnership with Valassis, Livonia, Mich., to develop and execute in-store marketing and media programs.

The deal is effective immediately with a scheduled July 2013 launch.

Under the partnership, Valassis will target Roundy's customers in-store while they are shopping in the grocery aisle. The partnership will enable Roundy's to create a consistent look for its marketing and media programs, aligning with the

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