Safeway Runs New Social Media Promo

PLEASANTON, Calif. — Safeway continues to build its Facebook following by offering exclusive savings to those who “like” its page.

The latest offer came this past Monday with a Facebook coupon for $1 off Safeway’s private-label Open Nature chicken sausage. The offer was valid for 24 hours only.

Safeway generated excitement about the offer prior to the launch.

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