ShopRite to Launch Mobile Club

KEASBEY, N.J. After a successful pilot, ShopRite supermarkets will launch the YourBucks mobile coupon program this week, SN has learned. Powered by Catalina Marketing, St. Petersburg, Fla., the program targets enrolled shoppers with relevant offers via text message. An offer might, for instance, invite a frequent cereal buyer to purchase two specific brands in the category and get $1 off a third.

KEASBEY, N.J. — After a successful pilot, ShopRite supermarkets will launch the YourBucks mobile coupon program this week, SN has learned.

Powered by Catalina Marketing, St. Petersburg, Fla., the program targets enrolled shoppers with relevant offers via text message.

An offer might, for instance, invite a frequent cereal buyer to purchase two specific brands in the category and get $1 off a third. The $1-off coupon will print with her receipt after she fulfills

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