ShopRite Launches Parent Resource

ELIZABETH, N.J. — A new shopper rewards program at ShopRite is part of a larger effort to create an online parenting network. Anchored by a loyalty program that awards DVDs, ringtones and other prizes based on product purchases, ShopRite Family (www.shoprite.com/family) also includes parenting content. Online surveys, polls and message boards will be added soon. We're working toward creating a community,

ELIZABETH, N.J. — A new shopper rewards program at ShopRite is part of a larger effort to create an online parenting network.

Anchored by a loyalty program that awards DVDs, ringtones and other prizes based on product purchases, ShopRite Family (www.shoprite.com/family) also includes parenting content. Online surveys, polls and message boards will be added soon.

“We're working toward creating a community,” Kar

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