SN Roundtable: Waking Up to the New Millennium

Retailers, marketers and a social media expert weigh in on how best to attract and retain influential Millennial shoppers

The Millennial generation is coming of age at a time when most grocers are fixed on the opportunities presented by big-spending Americans born during the post-World War II baby boom. But in five short years their sons and daughters, ages 17 to 34, will outspend their parents and every other generation. Traditional food channels have some catching up to do considering that Millennials are less likely than non-Millennials to shop grocery chains.

SN convened an expert

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TAGS: Marketing
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