PRIVATE LABEL, especially organic options, got a big push in 2007 as major retailers like Safeway and Meijer introduced new lines and expanded existing ones.
Safeway launched a 40-item extension of its O Organics store-brand line in the form of O Organics for Baby and O Organics for Toddler. O Organics for Kids was another new addition.
Safeway also launched a proprietary brand called Eating Right. The line's “spot your needs” packaging system lets shoppers identify healthy at