The Social Network

The Social Network

Food shoppers active on Facebook and Twitter are influencing other consumers — and the stores they shop

Facebook users don't hold back.

If they're upset about a supermarket experience, they'll let the retailer know about it.

“Consumers who use social media express honest opinions about what they like and don't like,” said Jim Hertel, managing partner at Willard Bishop, Barrington, Ill.

Food and beverage shoppers, in particular, like to make their views known, said Hertel.

“Supermarket

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