Southeastern Grocers debuts 'Down Down' campaign

Southeastern Grocers debuts 'Down Down' campaign

Southeastern Grocers on Wednesday said it had lowered everyday prices on more than 400 frequently purchased items as part of a new campaign it is calling "Down Down."

The program — which according to CEO Ian McLeod "is a demonstration of just how serious we are about giving customers lower prices" — follows last month's introduction of what the company called "New Regular Pricing" on 3,000 items at all of its Win

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