Speaker: It’s Time to Make the First Move

SCHAUMBURG, Ill. — Companies will enjoy lasting rewards if they are the first among their competitors to reach the multicultural market, John Hawkins, president and chief executive officer of Pathfinder Management Consulting, Cincinnati, said yesterday in a session on multi-cultural marketing at the Path to Purchase Institute’s Shopper Marketing Summit he

Register to view the full article

TAGS: News Marketing
Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish