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Just as consumers are getting the hang of those black and white squiggly squares known as QR codes, another marketing medium is showing equal promise. Near field communications (NFC) is a short-range wireless technology that enables contactless interactions between electronic devices such as NFC-enabled phones and RFID tags that can be embedded within displays.

Just as consumers are getting the hang of those black and white squiggly squares known as QR codes, another marketing medium is showing equal promise. Near field communications (NFC) is a short-range wireless technology that enables contactless interactions between electronic devices such as NFC-enabled phones and RFID tags that can be embedded within displays.

NFC allows consumers to access digital content just as QR codes do, but in order to “read” a QR code, a consumer needs to sca

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