Supplier Leadership Award 2012 Winner for Integrated Marketing: ConAgra Foods

Supplier Leadership Award 2012 Winner for Integrated Marketing: ConAgra Foods

Starting out as a straightforward plan to promote back-to-school meals, the Meal Maker Challenge has quickly grown to become an August tradition for ConAgra Foods and H-E-B, for which SN awarded ConAgra the Supplier Leadership Award for Integrated Marketing.

• The Meal Maker Challenge builds purchase demand going into the all-important back-to-school season.
• ConAgra enlists local bloggers, as well as their followers, to

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