Supplier Leadership Award 2012 Winner for New Media Marketing: General Mills

General Mills’ Progresso team used QR codes to provide shoppers immediate access to weeknight recipes for its new Recipe Starters cooking sauces, winning SN's Supplier Leadership Award for New Media Marketing.

• QR codes on Progresso Recipe Starters packaging provide an incremental sales opportunity for retailers.
• General Mills’ website provides consistent viewing across dif

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