Survey: Consumers Like Receiving Coupons at Home

Shoppers prefer to receive their favorite promotions at home, according to a new SN survey. This desire for convenience means they value traditional freestanding inserts in Sunday newspapers and they like to receive coupons and product samples in the mail. These delivery methods are preferred slightly more than promotions distributed in stores. Meanwhile, the findings of SN's 2007 Consumer Survey

Shoppers prefer to receive their favorite promotions at home, according to a new SN survey.

This desire for convenience means they value traditional freestanding inserts in Sunday newspapers and they like to receive coupons and product samples in the mail. These delivery methods are preferred slightly more than promotions distributed in stores.

Meanwhile, the findings of SN's 2007 Consumer Survey of Promotional Practices show that Internet-generated promotions ar

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