Taking Sides: Fix your loyalty program? Or drop it?

Taking Sides: Fix your loyalty program? Or drop it?

As a tough sales environment and increasing costs have kept pressure on supermarket retailers, debate over the efficacy of loyalty programs has gained some steam, most notably as a result of Albertsons’ decision to drop such programs at the banners it acquired in the Supervalu deal.  If retailers are not seeing the results they require from their loyalty program, do they invest to fix it? Or drop it altogether?

Dennis Armbruster, VP and Managing Partner, LoyaltyOne Consulting

Grocers today are looking for quick wins and long-term growth against a backdrop heavily influenced by economic headwinds and increasingly diverse customer segments. Compounding the complexity of charting a strategic loyalty roadmap is the continuous evolution and application of technology across social, mobile CRM. These changes are forcing grocers across industry to debate and assess whet

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