Temporary Treats

Though their days are numbered, limited-edition sweets with movie themes are building excitement in the candy aisle. Some retailers create elaborate displays with a wide array of sweets, candy collectibles and licensed products from other departments. Others simply swap out everyday candies for those touting film-focused wrappers. Whatever the strategy, industry experts note that supermarkets are

Though their days are numbered, limited-edition sweets with movie themes are building excitement in the candy aisle.

Some retailers create elaborate displays with a wide array of sweets, candy collectibles and licensed products from other departments. Others simply swap out everyday candies for those touting film-focused wrappers.

Whatever the strategy, industry experts note that supermarkets are in a position to cash in on candy during these short-lived promotional periods. A

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TAGS: Center Store