Third-Party Online Ads Drive Volume at Supervalu

MINNEAPOLIS — Supervalu here has released the results of research showing that interactive banner display advertising running in a variety of third-party websites boosted in-store sales and penetration in several of the company's retail divisions. The interactive PaperBoy eCircular banner ads, provided through PointRoll's ShopLocal division, are expandable, revealing a scrollable horizontal series of

MINNEAPOLIS — Supervalu here has released the results of research showing that interactive banner display advertising running in a variety of third-party websites boosted in-store sales and penetration in several of the company's retail divisions.

The interactive “PaperBoy eCircular” banner ads, provided through PointRoll's ShopLocal division, are expandable, revealing a scrollable horizontal series of items

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TAGS: Supervalu