Total Beauty Care Coverage

Total Beauty Care Coverage

“The barriers are getting broken down. Private label is now fair game in any category.” — Jim Wisner, president of Wisner Retail Marketing/MarketHealth

When the H.E. Butt Grocery Co. contacted Melissa Cleaver last year and asked her to serve on its Beauty Panel, the blogger didn’t think highly of supermarket beauty products.

“I naively assumed that the products they did offer were generic or a lesser quality,” Cleaver told SN.

She quickly changed her mind after learning that the retailer stocked a wide variety of high-quality, brand-name pr

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