Trade Groups Issue Digital Coupon Guidelines

WASHINGTON — The Food Marketing Institute, Grocery Manufacturers Association and National Grocers Association released free guidelines designed to promote model practices in digital couponing and reduce the incidence of coupon fraud.

Produced by the Joint Industry Coupon Committee (JICC), “Voluntary Guidelines for Digital Coupons” shares model digital coupon practices in order to promote a positive experience for consumers, proper settlement for retailers an

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