Trends Favoring Web Marketing

Supermarkets should prepare for the Internet overtaking the circular as the dominant delivery vehicle for communication with their shoppers, according to a panel of speakers at a webinar hosted by the Food Institute here last week. This change will deliver big benefits for retailers who can embrace Web marketing and its ability to provide shoppers with deep content, better service

ELMWOOD PARK, N.J. — Supermarkets should prepare for the Internet overtaking the circular as the dominant delivery vehicle for communication with their shoppers, according to a panel of speakers at a webinar hosted by the Food Institute here last week.

This change will deliver big benefits for retailers who can embrace Web marketing and its ability to provide shoppers with deep content, better service and personalized offers, the speakers said.

The event was hosted by B

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