Unique Marketing Tool Supports Loyalty Card

No, thousands of Bloom shoppers have not caught a bad cold. So why did the Food Lion banner hand out free tissues? It was all part of a major marketing program for Bloom's new loyalty program, which provides a 1% rebate to those who spend $100 during promotional periods. A card that gives you 1% back is nothing to sneeze at, the tissue packs read. The retailer distributed 50,000 packages

SALISBURY, N.C. — No, thousands of Bloom shoppers have not caught a bad cold. So why did the Food Lion banner hand out free tissues?

It was all part of a major marketing program for Bloom's new “Breeze” loyalty program, which provides a 1% rebate to those who spend $100 during promotional periods.

“A card that gives you 1% back is nothing to sneeze at,” the tissue packs read.

The retailer distributed 50,000 packages of tissues in April to shoppers who signed up

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